Overview

Built for upskilling

This course considers the application of marketing within construction and real estate contexts. It highlights challenges posed by diverse business environments together with implications on marketing professional practice.

In this course appropriate professional marketing strategies are appraised within a diverse, complex and changing construction and real estate environment. Negotiating practical and ethical considerations is explored and analysed within different cultures.

Course Aims

Built for development

This module aims to:

  1. Examine the place of the company, or organisation, in applying principles to the practice of marketing in the construction, real estate and other business sectors
  2. Explore the structure and purpose of a marketing strategy, associated theories and marketing techniques that every marketer needs to be aware of. Then to assess their value and usage in the construction, real estate and other business sectors
  3. Understand the diverse political, legal, social, economic and environmental influences on marketing demands of business and the implications on professional management practice

Entry requirements

and access options

You are required to be 18 years or over at the start of your course.

Academic requirement

A Bachelor’s degree with honours at lower second standard (2:2) or equivalent

English language requirement

All UCEM programmes are taught and assessed in English. In addition to the programme entry requirements listed above, all applicants will therefore be required to demonstrate adequate proficiency in the language before being admitted to a programme.

You should have:

  • GCSE Grade 4 (or C) or above in English Language or English Literature or an equivalent qualification
  • Grade 6.0 or above, with at least 6.0 in the reading and writing modules, in the International English Language Testing System (IELTS) academic test administered by the British Council
  • 88 or above in the internet option, 230 or above in the computer-based option or 570 or above in the paper-based option of the Teaching of English as a Foreign Language (TOEFL) test
  • Grade 4 (or C) or above in English (Language or Literature) at A/S Level
  • HKDSE (Hong Kong Diploma of Secondary Education) Grade 3, or HKALE (Hong Kong Advanced Level Examination – Advanced Level & Advanced Supplementary Level) Grade E, or HKCEE (Hong Kong Certificate of Education Examination) Grade 3-5* or Grade A-D (Syllabus B only).

Applicants with a Bachelor’s degree that has been taught and examined in the English medium can be considered for entry in the absence of the qualifications detailed above.

Academic requirement

A Bachelor’s degree or equivalent plus experience in a relevant field

Or

A level 5 qualification as defined by the Framework for Higher Education Qualifications for England, Wales and Northern Ireland (FHEQ) plus five years’ relevant experience

Or

A professional qualification plus five years’ relevant experience

English language requirement

All UCEM programmes are taught and assessed in English. In addition to the programme entry requirements listed above, all applicants will therefore be required to demonstrate adequate proficiency in the language before being admitted to a programme.

You should have:

  • GCSE Grade 4 (or C) or above in English Language or English Literature or an equivalent qualification
  • Grade 6.0 or above, with at least 6.0 in the reading and writing modules, in the International English Language Testing System (IELTS) academic test administered by the British Council
  • 88 or above in the internet option, 230 or above in the computer-based option or 570 or above in the paper-based option of the Teaching of English as a Foreign Language (TOEFL) test
  • Grade C or above in English (Language or Literature) at A/S Level
  • A cognate sub-degree (Level 5) qualification taught and assessed in English from the University of Hong Kong or City University of Hong Kong

Applicants with a Bachelor’s degree that has been taught and examined in English can be considered for entry in the absence of the English language qualifications detailed above.

Don’t meet the entry requirements listed above?

If you do not the meet the entry requirements but would like to be considered for this course, please get in touch with our friendly admissions team. Your application may still be considered.

Providing evidence

Evidence is required in the form of certificate or statements. You should send photocopies that have been verified by someone in a professional occupation.

Applications are assessed in accordance with the UCEM Code of Practice on Admissions and Recognition of Prior Learning.

USEFUL CONTACTS

Admissions Team

admissions@ucem.ac.uk

UK (Free): 0800 019 9697 (Option 1)

International: +44 (0)118 921 4696 (Option 1)

Enquiries Team

enquiries@ucem.ac.uk

UK (Free): 0800 019 9697

International: +44 (0)118 921 4696

Bridget Wells

Careers Adviser

careers@ucem.ac.uk

+44 (0)118 921 4392